Europeans might not be aware of it, but the Superbowl is not only the most important sports event in the United States, but one of the biggest TV events anytime, anywhere. The short interruptions of the broadcast is therefore possibly the most expensive time for placing a TV advertorial that one could possibly think of. A 30-second-spot costs 4.5 million US$.
So, if you want to place an advertorial during Superbowl, you better make sure it is a really good one. One that will be remembered. One that people will keep talking about.
This is what Doritos, a producer of potato chips, made of this opportunity to capture the public’s attention:
A bit exaggerated maybe, but really funny. And cute.
The child-killers’ lobby, however, was not amused:
So “humanizing fetuses” is an “anti-choice tactic” because, as NARAL appears to believe, human fetuses are not human. But if not human, what are they?
As Robert George, a Princeton professor who is also known for being the main drafter of the San José Articles, put it:
“Since the fetus in the video was, by all accounts, a human fetus, the offspring of human parents, and not a bovine, canine, or feline fetus, it’s less than clear how it is that the potato chip company (or whatever it was) is to blame for the humanization. Surely NARAL’s complaint would be more fairly lodged against God, or nature, or plain old biological reality.”
Note: proper morality always begins with the acknowledgement of reality. A good action is an action that conforms reality, a bad action is one that is based on some kind of lie.
In the case of abortion, the lie is that the human fetus isn’t human.