Like many other newspapers that try to force their ideology on readers rather than informing them, the Guardian is losing readers and, by consequence, revenues. But it seems that this is not going to lead to a change in the editorial line (for example to be more factual and less opinionated). Instead, the editors have chosen to use the unexpected outcome of the US elections as an occasion for a rather unusual fundraising campaign:
This is unlikely to solve the problem, which is that Donald Trump has won the elections precisely because he sensed that people are getting bored by the Guardian’s “progressive values”.
The Guardian’s “progessivism” is on the wrong side of history. No amount of donations will change that.