Harald Eia – Hjernevask (Brainwash)


Hjernevask (Brainwash) is a television documentary in which pseudo-scientific conceps such as “gender equality”, “gender theory”, etc. are put to the test and exposed. The broadcasting of this series by the Norwegian public television chain provoked widespread debate and finally persuaded the Nordic Council of Ministers (a regional inter-governmental co-operation consisting of Norway, Sweden, Finland, Denmark, and Iceland) to stop financing the NIKK Nordic Gender Institute. The NIKK had been the flagship of “Gender Theory”, providing the “scientific” basis for social and educational policies that, from the 1970s onward, had transformed the Nordic countries to become the most “gender sensitive” societies in the world.

The producer of the series is Harald Eia, a Norwegian comedian, who had gained some popularity in Norway with his satirical TV shows. Besides being a comedian, Mr. Eia also holds a degree in social sciences. He was puzzled by the fact that, despite all efforts by politicians and social engeneers to remove “gender stereotypes”, girls continued to opt for typically “female” professions (such as nurses, hairdressers, etc.) whereas boys continued being attracted by “male” careers (such as that of technicians, construction workers, etc.). Indeed, rather than being reversed by “gender equality” policies, the trend became more accentuated.

In his documentary, Mr. Eia just went, in the company of a camera team, and asked some innocent questions to the leading researchers and scientists of the NIKK. Then he took the replies and brought them to leading scientists in other parts of the world, notably in the UK and the US, asking them to comment on the findings of their Norwegian peers. As was to be expected, the results of the Norwegian bogus science provoked amusement and incredulity among the international scientific community – especially because it was based on mere theory, never supported by any empirical research. Mr. Eia filmed those reactions, went back to Oslo, and showed them to the NIKK researchers. It turned out that, when confronted with empiric science, the “Gender Researchers” were speechless, and completely unable to defend their theories against the reality check.

What is more, the bogus was exposed to ridicule in front of the entire TV audience, and people began to ask why it was necessary to fund with 56 million Euro of taxpayers’ money some ideology-driven “research” that had no scientific credentials at all.

As it turned out, a few innocent questions, asked by a comedian, were sufficient to bring down the pompous edifice of “Gender Theory”. It is hoped that the lesson will be heard in other countries, or in the EU and the UN, where this ideology still holds sway in the corridors of power…

(N.B.: the below videos were taken from YouTube, where they have been published under a Creative Commons license)

Part 1 – ”The Gender Equality Paradox”


Part 2 – ”The Parental Effect”


Part 3 – ”Gay/straight”


Part 4 – ”Violence”


Part 5 – ”Sex”


Part 6 – ”Race”


Part 7 – ”Nature or Nurture”